About Us
Who is MCA?
Marketing Communication Associates is full service - from concept to completion, award winning, and totally results oriented marketing communication company that can function as a compliment to your marketing department or as an ad-hoc and independent 'outsourced marketing resource'.

You'll experience our passion for marketing and the collaborative manner in which we create with you, powerful marketing models - orchestrating them to completion, while producing exceptional results (ROI Marketing). We encourage client synergy in the marketing development process and strive to create an optimum self-sufficiency.

If you're looking for a partner to bring a results oriented and multi-disciplined marketing expertise to your product promotion, we invite you to explore our world of marketing and the ONE STOP, full service path that we are offering:
What they say about us:
Superior marketing consultancy:
"MCA's comprehensive approach
to marketing is unheard of in the
overworked travel world...anyone who
is not taking advantage of MCA's
obvious expertise and track record,
should be."

Scott Scherer,
President - Catholic Travel Centre
Our Mission
To provide our clients with a unique blend of superior marketing, sales and technical expertise, perfectly orchestrated
to produce an exceptional result at an affordable price.


Our Process
Since our goal is to always obtain the highest, most efficient and self sustainable return on investment possible for our client, we begin our 'process' with:
  1. Need Assessment:
    In close cooperation with our client, we create a 'knowledge based' foundation of their Strengths (Features/Benefits), Weaknesses, Opportunities and Threats. We review all used and unused marketing channels, critique applications and query opportunities. All marketing disciplines are reviewed: Branding, Database Marketing, Web Marketing, Marketing Communication (inclusive of all media) and Public Relations. Upon this, we build:
  2. Scope of Work Proposal - Deliverables:
    This Phase precisely identifies the strategic and tactical paths that can be taken to attain the agreed upon goals.
  3. Implementation:
    Our 'team' will follow a very precise path that takes full advantage of all resources - client and/or market based, orchestrates projects in a coordinated manner to maximize on deliverable timeline and will fully focus on the ultimate goal of integrating all disciplines for the highest ROI.
For more about our unique blend of superior marketing, sales and technical expertise, please visit: Services.


Pricing
There are two options that you can choose from:
  1. Project Proposal: a detailed Scope of Work, defined Deliverables, fully customized to your needs. This is preceded by an in-depth Need Assessment. An example of a scope of work might be: creation of a complete Marketing Plan, development of a Database Marketing Policy, creation of a full Web Marketing Model...or a combination of all marketing disciplines into a full Marketing Model.
    Rate: dependent on full scope of project
  2. Monthly Retainer: this is designed for companies that require a wide variety of marketing support over a defined period of time. For purely Consultancy Services, an hourly rate is available.
    Rate: this will vary based on hours, duration and overall project scope.

Awards
  1. "Achievement in Austrian Tourism": Gold Medal and Certificate
    Annual/USA recognition for special contributions to Austrian Tourism.
  2. Los Angeles Business Travel Association: - President, Vice President and Chairman: "Superior Achievement".
  3. Lufthansa German Airlines: "Germany for all seasons": Video Marketing "Finalist"
Testimonials
Aeromexico/USA - marketing consultancy, web marketing and communication
"Larry has cooperated with Aeromexico on many sales and marketing projects and we have always been very pleased with his professionalism, commitment, creativity and overall results....this is exemplified by the Marketing Model - inclusive of web sites - that he designed, developed, implemented and managed for San Carlos and Loreto, Mexico."
Rolf Hoehn, Executive V.P/USA - Aeromexico

AeroMexico - marketing consultancy: database marketing, product launches & marketing
"we like Larry's work so much that we gladly pass on leads of other companies needing Database Marketing services. We know he will do a GREAT job."
Juan Garcia, U.S. Marketing & Advertising Manager - Aeromexico

Austrian National Tourist Office -
"the 'can do' attitude which Larry exhibits has led to many firsts within both our companies...integrated marketing...he was the driving force in the field of destination videos...for all his efforts, Austria awarded him the distinguished 'Achievement of Tourism' Award in 1994 - Gold Medal."
Peter Katz, Director - Austrian National Tourist Office

Bergen Line Inc./Norwegian Coastal Voyage - marketing consultancy - re-engineering
"MCA did a really wonderful job in performing a multi-level re-engineering project for us: including a full company analysis, training for all reservation and marketing staff, WEB Marketing assessment, in-depth research of our customer and travel distribution base - offering us a excellent path to New Opportunities... we liked it so much that we asked Larry if he could do the same thing for our England operation."
Rosalyn Gershell, President - Norwegian Coastal Voyage Inc./Bergen Line Services

Catholic Travel Centre - marketing consultancy & re-engineering/product launch
"MCA's comprehensive approach to marketing is unheard of in the overworked. travel world...anyone who is not taking advantage of MCA's obvious expertise and track record, should be."
Scott Scherer, President - Catholic Travel Centre

Insite2.com (Insite to Hawaii) - marketing representation, product launch & consultancy
"he is awesome... to think how he helped organized our company in record time: virtual sales and marketing, telecommunication, full communication policy, development of a complete 'revenue model'..highly complex.. and so much more.."
Terry Roussel, President - insite2.com

KKGO/FM, KNEWS/AM (LAX) & KKHI/FM, KNOB/AM (SFO) - Radio Stations
"Larry is the 'Ultimate Marketeer'...with exceptional communication skills, vast understanding of integrated marketing (radio, print, direct response mail and telemarketing) allowing us to create innovative promotional packages on the air..."
Jeffrey Reinus, Director of Sales - KKGO Radio, Los Angeles

Kuoni Tours/USA - marketing representation (Sales Mgr. - Calif.), consultancy & product launch
"MCA, Inc. orchestrated an extensive, integrated marketing campaign (database marketing) for us, effectively increasing our visibility within the U.S. Creative development and execution have been flawless. Larry's networking expertise has produced countless pre-qualified leads for us, dramatically increasing our business. He was professional, dependable and creative."
Tom Illi, Vice President/General Manager - KUONI Tours - USA

Loreto, Baja California Sur, Mexico - destination marketing - integrated
"MCA completed 'The Marketing Model' for Loreto. All of the Model - including the WEB site, Visitor Guide, Direct Response Mail, etc., has proven to be of excellent quality and of great success for Loreto..."
Pascal Pellegrino, President - Loreto Hotel Association

Lower Macungie Township - marketing model: branding, database & web marketing
"MCA/Newill Consulting...have produced ...what I consider to be a most unique, thoroughly complete and professionally produced township communication product..Database Marketing, Marketing Communication and Web Marketing deliverables were all awesome and beyond expectations..."
Bruce Fosselman, Township Manager - Lower Macungie Township

Marc Mancini Seminars and Consulting - marketing consultancy
"Larry is one of the most astute and capable person I have ever known - extremely meticulous, creative and organized approach inspires confidence...foresighted marketing and sales solutions ensure long-lasting success..I give him the strongest recommendations."
Dr. Marc Mancini, President

San Carlos, Sonora, Mexico - marketing consultancy: destination launch, web marketing
"it is amazing that MCA has built the San Carlos Model in less than 3 months and at such a very good level. We are all 100% satisfied with everything that Larry has done for us."
Heriberto Duarte - Sonora Tourism Delegate/San Carlos