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Our Services
ROI Marketing - RESULTS
Your need of an exceptional return on the investment (ROI) for your marketing dollars is our #1 GOAL. All strategic planning, tactical actions and tracking transparency instituted by Marketing Communication Associates are heavily focused on creating a dynamic and fully integrated marketing environment that maximizes on all resources to drive business to our client. In our search for the perfect ROI, we recognize the importance of the classic, conversion progression:
- Prospect: demographically and psychographically aware of your product/service,
- Buyer: one time user of your product/service, and
- Customer: your utopian relationship - frequent buyer
It's because we fully understand this progression, that every marketing dollar is geared to converting prospects into 'customers' and, retaining them.
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What they say about us:
ROI Marketing:
"MCA orchestrated an extensive,
integrated marketing campaign for us,
effectively increasing our visibility within
the U.S. Creative development and
execution
have been flawless....
Produced countless,
pre-qualified leads,
dramatically increasing our business.."
Tom Illi,
Vice President/G.M. - Kuoni Tours-USA
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Branding
This is an extraordinarily important element within the Customized Marketing Model that Marketing Communication Associates can develop for you. Our branding process assesses and projects:
- your product,
- your personality and
- your company culture
Our goal is for you to ultimately own a word/concept in the mind of the consumer.
The more tangible branding elements that we are pleased to create for you are:
- your logo,
- an impactful slogan,
- press connectivity and posturing,
- a specific Corporate Identity Standard - inclusive of staff training on implementation, and
- all graphic and copy tonality.
These are all applied to a fully integrated, marketing communication strategy - inclusive of web site, promotional material, media, etc.; and are positioned in a 'managed fashion', so that a clear and consistent persona is established in the minds of your targeted audience.
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Creative Development and Execution
The 'due diligence' phase is the basis on which we build your Customized Marketing Model. But, what really breaths life into this Model is our creative response to your unique Strengths, Weaknesses, Opportunities and Threats. From this knowledge base, we identify specific communication channels, branding processes, unique attributes, high yield targets and then move into a fully integrated marketing application.
Some examples of our marketing creativity might be:
- application of Permission Marketing to maximize on mailing list acquisition via your web site,
- maximizing on web navigation and functionality resources to leverage your 'electronic brochure',
- integration of the Psychology of Color, which subliminally stimulates acceptance of your message,
- incorporation of powerful graphic and structural design elements into your direct response mailer (DRM),
- unique psychographic segmentation techniques that will enhance your DRM response rate,
- and, this is only the tip of the iceberg..
Such creative applications MUST be integrated in a timely fashion to maximize on all resources, and Marketing Communication Associates has the expertise to effectively execute all tasks: Award winning marketing, from concept to completion.
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Customized Marketing Models/Strategic Planning
From your very first contact with us, you'll be impressed with our process of creating a dynamic, fully integrated and customized marketing model.
We are exceptionally diligent in gathering information:
We begin with a FREE Marketing Evaluation, and then move onto a more in-depth Need Assessment. With this in hand, we progress onto a thorough SWOT Analysis, from which we precisely craft a Customized Marketing Model that is targeted to attaining your GOALS - and, do it within your budget. Our meticulousness evolves into a defined, collaborative and fully integrated Strategic Action Plan, which is thorough enough to both rationalize our Scope of Work Proposal and function as a complete 'road map' for all activities.
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Database Marketing
One of the most powerful resources in your marketing arsenal should be a well balanced and user friendly database marketing protocol. Before developing this exceptional marketing tool, it's critical to recognize the 3 pillars that support it:
- Database Acquisition: look 'in-house' first. Amazing what you'll find!
- Database Management: be diligent, as annual dilution reaches 17%!
- Database Communication: use it effectively - segmentation power.
We have consistently found that exceptionally well targeted databases (prospect, buyers and customers) were readily available for channeling into a client's Marketing Model. An early and thorough assessment can avoid expensive, broad reach media campaigns of 'impressions' with questionable results and instead, affords our clients the ability to intelligently and inexpensively target prospects and buyers to produce an exceptional ROI (return on investment).
Based on quality targeting and cutting edge communication strategies, we are accustomed to 15-35% response rates.
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Database Marketing...
"MCA created a powerful and highly
targeted 'pre-event' communication
campaign that produced an abundance of
sales leads... and, conversion of highly
sought after national transportation
managers. Our database marketing
campaign was the envy of all - even our
SkyTeam partner: Delta Airlines".
Rolf Hoehn,
Exec. V.P./USA Aeromexico
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Integrated Marketing
There is a fundamental rule in advertising that states: 'frequency equals reach'. MCA takes this one step further in designing your Customized Marketing Model and offers the following rule adaptation: a fully integrated (all available and affordable communication channels) marketing campaign will not only reach the targeted prospects but will also maximize the opportunity to convert them into buyers.
What sets us apart from all other marketing communication companies is our ability to conceptualize, develop and implement a complete and timely integrated marketing model. Such a process takes a great deal of discipline and coordination. However, its rewards are most attractive. Just think about the IMPACT on your targeted audience, when they receive a timed (all within a 4 week period), multi-channel communication blitz - such as:
- an attractively designed (graphics included) e-mail with a powerful 'call to action' and link to your web site,
- a direct response mailer that requests a response (incentive offered) and also drives 'prospect' to your web site,
- targeted telemarketing,
- print exposure via a promotional article in your local newspaper,
- a series of targeted and well placed print advertisements in the local newspaper/magazines, and
- multiple time/multiple channels radio spots, promoting your product...
You get the idea - fully integrated and exceptionally impactful, and performed by a company that not only has a track record of success, but also - has a real PASSION FOR MARKETING - a 'one-stop', FULL services, award winning marketing company.
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Training - Sales and Marketing
One of the more powerful resources that we attempt to channel into a form of 'participatory marketing' is your staff. To sustain your Customized Marketing Model, in addition to maximizing your cost budget, we encourage a level of self sufficiency. This status is attained by offering staff training in general Marketing Communication and Sales processes - both supported by Training Manuals. We offer just enough training to empower your staff to sustain the campaign - minimizing your dependence on MCA and creating a very positive program ownership.
We believe that a sincere 'buy-in' by staff is critical, and that's why we involve them right from the start - Need Assessment, SWOT Analysis, Marketing Communication and Database Management. Afterall, they are an integral part of your Brand.
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Web Marketing
A web site should be your 'electronic brochure', your database acquisition resource, your gateway to a powerful profit center, and so much more. MCA fully understands the unique attributes of an effective web site and how they can be integrated into your Customized Marketing Model, ultimately becoming a Web Marketing force. To accomplish this evolution, we leverage three distinct disciplines that constitute the foundation of MCA's web marketing model.
- Content: includes a multitude of items, such as copy (KISS principle & 'benefit' based), tonality , look and feel, branding, graphics, etc.
- Navigation: employs the '3 click' rule, static branding/navigation, dynamic content, internal and external linking (portal applications), etc.
- Functionality: brings 'web life' to a site - search engine, video, sound, dynamic promotional segments, e-commerce, database capturing, etc.
We can deliver a unique blend of Content, Navigation and Functionality through a fully integrated marketing platform, that is created by our web marketing team (web design, graphic design, database management and marketing) and is totally focused on converting prospects to buyers and ultimately to your loyal 'customers'.
There are many other powerful functionality elements that can be customized for your future web site, but we'd like to cover this topic once we get to know each other and clarify your needs. For an appetizer, you may wish to think about: Permission Marketing/Database Acquisition, Search Optimization, e-Commerce, Social Networking, Broadcast e-mailing, sub-Branding/sub-sites, Portal capability and so much more.
If we have peaked your interest, you may wish to move into the next phase: FREE Evaluation of your Marketing Needs. We can begin to learn more about you and in turn, start thinking about applications to your Customized Marketing Model.
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